Archive for the ‘Church Marketing’ Category
3 Great Ways to Repurpose Your Articles on Your Blog For More Traffic
By: Jeff Herring
Blogging and article marketing go hand in hand. In fact, one of the most frequently asked questions I get is “can you use your articles on your blog?”
The answer is not only a huge YES! In fact, if you are not using your articles on your blog you are leaving tons of traffic on the table.
3 ways to repurpose your content on your blog
1) Entire article/parts of your article – You can repurpose your entire content into a blog post. It’s a great way to create lots of blog posts when you have lots of articles. While you can do this, it’s generally not a strategy I recommend.
Why?
Because you can get more than one blog post out of your content. You can turn most articles into a blog series. If you have have written a 7 tips article, that can be a 7 post series on your blog. You can also turn your sub-headings in your content into a blog post series.
2) Begin the article – Another strategy that I recommend is to begin your article in a blog post and then use the “more tag.” Instead of placing the entire article in one blog post, you can begin the article in a post on one page and then finish it on another page in your blog.
In a WordPress blog you use the “more tag” for this, and all good blogging platforms have a way to do this.
And don,t just cut off the article in just any place. Build some “article intrigue” but continuing as your article at a crucial point so the reader will be excited to read the rest of your article.
3) Blog to EzineArticles – This is my favorite blogging strategy to use to bring a ton of more traffic to my articles. In this strategy you begin the article on your blog. Make sure you use a compelling title to capture the reader’s attention. Then at a crucial point in the article you invite the reader to “click here to read the rest of the article” and send the to your article on EzineArticles.
When I first began to experiment with this strategy, I wondered if people would mind going more than one place to read an article. The consistent feedback I get is that once you have captured their interest they don’t mind being directed somewhere else to finish the article.
You can see examples of how I do this and get many more great tips and videos on my blog at http://FromtheDeskofJeffHerring.com
From Jeff Herring – The Article Marketing Guy
Sharing in Google Docs
Sharing documents have never been easier -One of the most pressing issues with business or ministry is being able to seamlessly work with your team, especially if you are in different places. Here comes Google Docs. Google Docs allows you to share documents across multiple platforms.
I have been using Google Docs for about 1 year now and it has drastically increased our productivity here in the office. Having a common repository allows multiple people on my team to work on projects together. This gives us quicker turnaround and better synergy. No longer do we have to wait or look for a document on someone’s desk or desktop. Or if you are like me, I work on multiple computer in the course for the day – Google allows me to start a document on one computer, move to another computer and pick up right where I left off.
Oh and it is free. This is a great way for a ministry to get started without having a great big outlay of cash. But don’t take my word for it. Take a look at the Video Below.
Grandmother’s guide to video chat
One of the best uses of technology is the ability to connect people. In today’s blog, I want to highlight an article written by Google bloggers – A Grandmother’s Guide to Video Chat. What a great way to make a great connection and to stay connected. Watch the video below
This video, along with a printable guide, can be accessed at http://www.google.com/chat/grandma. Feel free to share this link with your grandma—or grandpa—or, well, anyone who wants to video chat to help get them up and running.
New 3.0 Wordpress ( Another Game Changer)
Wordpress is at it again with a brand new version of Wordpress – - This one is called Theolonius (one of my favorite artists) is packed full of new an inviting feature. We have been testing for a few weeks and although a couple of bugs, we will begin the process of upgrading many of our blogs in the next few weeks.
Major new features in this release include a sexy new default theme called Twenty Ten. Theme developers have new APIs that allow them to easily implement custom backgrounds, headers, shortlinks, menus (no more file editing), post types, and taxonomies. (Twenty Ten theme shows all of that off.) Developers and network admins will appreciate the long-awaited merge of MU and WordPress, creating the new multi-site functionality which makes it possible to run one blog or ten million from the same installation. As a user, you will love the new lighter interface, the contextual help on every screen, the 1,217 bug fixes and feature enhancements, bulk updates so you can upgrade 15 plugins at once with a single click, and much more. But don’t take our word for it – Watch the video below.
Follow the Leader: More Jesus, Less Personality Pastor
I came across this article on one of my favorite blogs Church Marketing Sucks. If you have not had time to visit, it is definitely worth the time to go there. The premise of this article, is that with the advent of so much technology, ie. video broadcasting to multiple locations, TV, and even the internet, the church must make sure the brand is Jesus and not a rock star Pastor. There are specific points I agree with in the post and of course, some points I don’t.
Branding is a 2 headed dilemma for the local Urban Church. Our Pastors are generally bigger than life and they are for lack of better terms “Rock Star” brands within themselves. it is the culture of the urban Experience. This is an argument I have with my Non-Urban counterparts on a daily basis. For better or for worse, in the African American community the brand of the church is often the brand of the Pastor. They are intertwined, co-mingled, and often not distinguishable from each other. Should that be the case? You weigh in. But not to sway your opinion – first read this article by Brett Borders. Then I will post my blog on the subject.
Posted in Church Growth, Church Marketing, General, Social Media | 
Tags: African American Church, Church, Church Marketing, Church Marketing Sucks, Churchbrand Architect, ChurchBrand Architects, Communications, Consumer Church, Facebook, marketing, Richard Byrd, Technology, UrbanChurch Marketing, Video Chat | 
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