Church Brand Architects

Scripture:”For which of you, desiring to build a tower, doth not first sit down and count the cost, whether he have wherewith to complete it?” Luke 14:28

One of the chief reasons for failure in the church is failure to plan.  The old adage is so true, “those who fail to plan, plan to fail”.  I can not emphasize this important step enough, and it is not as hard as it sounds.  A simple church marketing plan consists of:

1. An Event Calendar
2. A Purpose/Theme
3. A Budget

An Event Calendar:

An event calendar is simply a list of the important events in your church – ie. church anniversary, pastor’s anniversary, mother’s day, etc. These events are integral to the outreach of the church, and it also gives you something to invite your intended audience to.

Theme/Purpose:

For each of the events above, create a central theme, color, and or idea, that your creative theme can wrap their minds around. During this process, determine your purpose – ie. bring in more external people, advertise the church, and galvanize the inner church.

Budget:

This part doesn’t have to be difficult.  As a part of your process. a preliminary budget will help your creative team. A lot of your budget is going to be determined by your purpose. External marketing is usually, but not always, more expensive than that of internal marketing.  Start your budget with your collateral pieces and then work by the numbers. It is better to include all your costs that you can think of, from the beginning – ie. delivery, design, print, etc.  Budget for it, then make your cuts.

Your ability to plan will not only increase your creativity and participants, but it will also decrease your budget immensely.

Action Steps:

1. Create a 3-6 month event calendar
2. Brainstorm on the purpose of each event
3. Set your preliminary budget

ChurchBrand Architect

Your Urban Church Marketing  Specialist