Follow the Leader: More Jesus, Less Personality Pastor
I came across this article on one of my favorite blogs Church Marketing Sucks. If you have not had time to visit, it is definitely worth the time to go there. The premise of this article, is that with the advent of so much technology, ie. video broadcasting to multiple locations, TV, and even the internet, the church must make sure the brand is Jesus and not a rock star Pastor. There are specific points I agree with in the post and of course, some points I don’t.
Branding is a 2 headed dilemma for the local Urban Church. Our Pastors are generally bigger than life and they are for lack of better terms “Rock Star” brands within themselves. it is the culture of the urban Experience. This is an argument I have with my Non-Urban counterparts on a daily basis. For better or for worse, in the African American community the brand of the church is often the brand of the Pastor. They are intertwined, co-mingled, and often not distinguishable from each other. Should that be the case? You weigh in. But not to sway your opinion – first read this article by Brett Borders. Then I will post my blog on the subject.
Posted in Church Growth, Church Marketing, General, Social Media | 
Tags: African American Church, Church, Church Marketing, Church Marketing Sucks, Churchbrand Architect, ChurchBrand Architects, Communications, Consumer Church, Facebook, marketing, Richard Byrd, Technology, UrbanChurch Marketing, Video Chat