Posts Tagged ‘ChurchBrand Architects’

Follow the Leader: More Jesus, Less Personality Pastor

I came across this article on one of my favorite blogs Church Marketing Sucks. If you have not had time to visit, it is definitely worth the time to go there. The premise of this article, is that with the advent of so much technology, ie. video broadcasting to multiple locations, TV, and even the internet, the church must make sure the brand is Jesus and not a rock star Pastor. There are specific points I agree with in the post and of course, some points I don’t.

Branding is a 2 headed dilemma for the local Urban Church. Our Pastors are generally bigger than life and they are for lack of better terms “Rock Star” brands within themselves. it is the culture of the urban Experience. This is an argument I have with my Non-Urban counterparts on a daily basis. For better or for worse, in the African American community the brand of the church is often the brand of the Pastor. They are intertwined, co-mingled, and often  not distinguishable from each other. Should that be the case?  You weigh in. But not to sway your opinion – first read this article by Brett Borders. Then I will post my blog on the subject.

Read the Blog Here

Richard Byrd

Your Urban Church Marketing Specialist

ChurchBrand Architects

Happy New Year – Getting the Year Started Right

Hello everyone and Happy New Year – We are just getting back into the office officially and I wanted to start this year off on the right foot.  In the accompanying video, I lay out my 5 foundational strategies for 2010. These are not resolutions but really a way of centering my self and the company for the prosperous new year. We are also participating in an Entrepreneur Fast – please check it out.

What can I say I am so excited by this new beginning.  Leave me a comment and let me know how do you get your New Year started. God Bless.

Best regards,


Richard Byrd

The Church Brand Architect

Your Urban Church Marketing Specialist

YouVersion Live Web Demostration Today – Learn How to Bring the Bible to Life in Your Church

This October, YouVersion Live will give you a brand new way to interact with live events like church services, conferences, and more. Want to know how you’ll be able to use it? Join us today for an up-close look at YouVersion Live and how it can work in your environment.

For those that do not know – YouVersion is a interactive Bible Application – Actually more like the Bible Meets Social Networking.  I use the service often to take notes and keep a running journal of my thoughts and the insights God gives me on certain scriptures. They even have an i-phone and Blackberry app, making the this app available on a broad base and platforms. The best part is this app was developed by a church. That’s right. So you know ministry was a big part of its development. Now my friends over at Lifechurch.tv have developed a way of using the YouVersion Bible in a live application. And I have secured an invitation for my clients and friends. The link is below.

Live webinar: Wednesday, September 23 at 2:00-3:00 PM CDT at http://www.youversion.com/live

No need to sign up or register in advance—just go to http://www.youversion.com/live

Hope to see you there!

ChurchBrand Architect

Your Urban Church Marketing Specialist

Post Your Twitter Status to Myspace


I have been waiting for this for a long time – the ability to update twitter from Myspace. I have even created a video for you. This will go a long way in making sure we can stay updated.

Syncing up is easy…

  • Go to the Sync tab within My Account.
  • Set up the desired services that you would like to sync with MySpace.Right now you can sync with Twitter…more networks coming soon.

  • Click Confirm and you’re all set.

Once you’ve synced your account, simply update your status on MySpace as you normally would (from your Home page, Status and Mood page, or mobile phone). When you update your status on MySpace, it will automatically sync with Twitter.

Update your status now to tell all of your friends!

Watch the Nines Conference Live ( Leadership Training for Church Leaders)

Today I will Be Hosting the phenomenal 9 minutes sermons on leadership from some of the brightest church minds in the country at ChurchBrand Architects and JRichardbyrd.com . Please stop by and enjoy these great preachers.

The ChurchBrand Architect

Urban Church Marketing Specialists

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For more Information on My Kingdom Connect Plan Call me or email at rbyrd@realsourcemarketing.com



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