Church Brand Architects

Posts Tagged ‘UrbanChurchMarketing’

Today’s article is about the Facebook Fan Page and what does it mean to be a fan. I know this is a consternation for most ministers stepping into social media – Do I want to have people be my “fan”. It might sound as if you are elevating yourself. I know, I have heard all of the arguments. The truth of the matter is you have to make the decision for yourself. It is the vernacular of the space. Twitter has followers, Facebook has fans. But in case you are still on the fence. I found an article of some great debates on the subject – I hope you enjoy.

Article

J. Richard Byrd
ChurchBrand Architects
Urban Church Marketing Specialist

When I saw the Title of this book I knew it was something I had to read. I am constantly coming across people who are asking this important question – How Do I Make My Church Grow. Well, I can now show you 10 things you are doing to stunt the growth of your church and organization. This list was compiled in a book written entitled Ten Stupid Things That Keep Churches from Growing: How Leaders Can Overcome Costly Mistakes by George Surratt. Geoff Surratt, pastor of ministries at Seacoast Church in Mt. Pleasant, South Carolina,.  Here is the question does this sound like you and your church?

Here are the 10 stupid things, according to Surratt, that keep churches from growing:

1. Leaders do it all
2. Establishing wrong role for the pastor’s family
3. Second rate worship experiences
4. Low quality children’s ministry
5. Promoting talent over integrity
6. Clinging to bad location
7. Copying another successful church
8. Favor discipline over reconciliation
9. Mixing ministry and business
10. Letting committees steer the ship

It has finally come – we are just a few hours away from Facebook allowing personalized URL (Vanity URL). You will now have the chance to have http://www.facebook.com/yourvanityurl. This will be a great addition in the Urban Church Marketing Arena.

This does however, pose a threat to some branded names. but for the most part, most people will be able to get the name of their choice. Here is where it gets sticky. Many people have created a personal profile and a business page with the same name –

Also Facebook will not allow the vanity url for fan pages with less than 1000 fans to have a vanity url. We are working real hard at RSM to come up with a couple of answers, but until then take a look at this article from CNET.

http://news.cnet.com/8301-13577_3-10263034-36.html?tag=mncol;txt

Richard Byrd
The ChurchBrand Architect
Your Urban Church Marketing Specialist